Pre-BizTechDay Event Series: How to Market to Niche Market - LGBT Community

Learn How to Market to the LGBT Community! The LGBT Community’s buying power is estimated at $712 Billion in the U.S., and this lucrative, tech savvy, niche market is also very brand loyal, preferring to spend money with companies that advertise to and support the LGBT Community.

5:00 - 6:00 p.m. Networking Hour

6:00 - 6:10 p.m. Introduciton

6:10 - 6:30 p.m. Talk

6:30 - 7:30 p.m. More Networking

During this event, you will learn:

• The size of the LGBT community and some of the latest market trends;
• LGBT consumer characteristics;
• How national, mainstream media’s coverage of the LGBT issues fails to reflect the depth and breadth of the community;
• How LGBT consumers evaluate brands and what they pay attention to when making purchase decisions;
• How to tell your business story in a way that resonates with LGBT community members;
• Dos and Don’ts when marketing to the LGBT community.

See ya there!  Meet our gurus:

_______________________________________________________________

Ken Stram

Director of Economic Development

San Francisco LGBT Community Center

Ken Stram is the founder of the world’s first LGBT Economic Development Program, a groundbreaking program that provides business development services to LGBT entrepreneurs. In this role, Ken has worked with over 1,500 entrepreneurs through one-on-one consulting services and educational workshops. He has also helped a wide variety of businesses gain access to capital to start and grow their businesses. Ken places strong emphasis on serving the full spectrum of the LGBT community and its allies.

Prior to founding the LGBT Economic Development Program, Ken ran his own small business, 2Bridge Communications, a public relations firm that helped clients get the press they needed to supercharge their business results. Before that, Ken worked in Washington, D.C., as the Associate Administrator for Field Operations at the U.S. Small Business Administration, and before that, he was a legislative aide to the House of Representatives’ Science, Space, and Technology Committee where he helped save Space Station Freedom.

This event is part of the Pre-BizTechDay Event Series:

BizTechDay is a conference for entrepreneurs created by a few passionate individuals just want to bring together 1200+ business icons, renowned thought leaders and inspired entrepreneurs each year to connect, educate and inspire each other.  Together, we teach other the most practical strategies and innovative tactics on how to best use practical and innovative technologies to start and grow each other businesses.

This year, BizTechDay will be held on October 22-23, 2009 at the Hyatt Regency SFO. Click here to register.

This event is proudly supported by:

The San Francisco LGBT Community Center grew out of a community planning process initiated in 1993. The goal was to provide a permanent space nurturing nonprofits and providing programs to end isolation for Bay Area Lesbian Gay Bisexual Transgender (LGBT) people, while providing a model for other communities across the globe.

Our mission is to provide space and programs that welcome the LGBT community and its allies; unite the San Francisco LGBT community across lines of age, race, gender and economics; give visibility to the history, culture, and diversity of our LGBT community; organize and plan the political and cultural future for our LGBT community; and nurture new organizations and programs to meet emerging community needs.

The Golden Gate Business Association founded in 1974, the Golden Gate Business Association (GGBA) is America’s first LGBT Chamber of Commerce and began as the first business organization founded by gay and lesbian entrepreneurs. Our mission was, and still is, to grow, promote and increase the visibility of LGBT businesses and those businesses in the community that support them.

The GGBA provides networking opportunities, marketing exposure and diversified programs which empower its members to create, grow and retain business. Being a member of the GGBA is being a part of a community that reaches far beyond its membership alone. Through collaborating with other prominent business and professional organizations, the GGBA helps build a more cohesive network to provide its members with more resources, engage civil leaders on business-related issues and work together to create solutions in today’s rapidly changing and increasingly challenging economic conditions.

Refund Policy:

• All charges are 100% refundable 2 days before the event day
• You must notify us in email to request a refund
• Refund request received after the event will not be eligible for a refund
• You can contact us anytime by emailing us contact@biztechday.com